Facebook Messenger and Apple Music are the Trending Apps of 2015: Nielsen

Facebook Messenger and Apple Music are the Trending Apps of 2015: Nielsen – As 2015 is coming near to mark its closure, Nielsen Holdings N.V., a universal information, and measurement firm, has rolled out its newest report, which addresses digital trends for the year 2015. The report consists of the top smartphone application programs for the U.S. in addition to which operating systems have captured the foremost market share in the United States. during the existing year.

Facebook Messenger and Apple Music are the Trending Apps of 2015: Nielsen

Based on the average number of unique users, the most popular social media network Facebook has once more detained the no. 1 position as the top application program set up on U.S. smartphones. The Facebook application program has witnessed an increase of 8% as compared to the last year (2014), and the average number of unique users, on a monthly basis, has originated to 126.7 million.

But, Facebook’s Messenger app has registered the leading growth since 2014, with the Nielsen study depicting a 31% augmentation in unique users during the existing year (2015). This is a slower pace as compared to 2014 when the Facebook Messenger application program posted an increase of 242% after the social group pressured its users to set up the standalone Messenger application program and took away chat feature from its chief application program.

Facebook Messenger took third place with 96.4 million average distinctive users on a monthly basis, with YouTube taking up the second position with 97.6 million average exclusive users every month.

Another candidate for the best ever rising app for the existing year is Apple Music, rolled out during June 2015. It is no shocker that the service, which is just 6 months of age, witnessed an augmentation of 26%. The report depicted that Apple Music boasts of 54.5 million average exclusive users every month.

There’s a big difference in the number of exclusive Apple Music users registered by Nielsen (approximately 54 million) and the figure of paid subscribers Apple’s chief executive officer Tim Cook has annunciated previously (6.5 million).