Why is candy crush so addictive

Did you e wonder why candy crush is so addictive? When you just dive in Candy crush - the game is simple, but extremely exciting: build colorful candy lines and perform tasks, get bonuses and help your friends.


  • Сlear interface

  • A huge number of levels (play - do not overplay). For those who still beat the whole game, the creators have a couple of spin-offs - Candy Crush Soda and Candy Crush Jelly.

  • At all its primitiveness the game does not bore, but does not allow to "unload" the head and relax.

  • Sub-level with an owl - you can play if passing to the next level is blocked

Alex Dale, the senior vice president, appeared before a committee appointed by the House of Commons to investigate addiction technologies. Activision Blizzard's representative told deputies that of the 270 million people who play Candy Crush Saga products, 3.4 percent (about 9.2 million people) spend three to six hours a day and 0.16 percent. (about 432,000 people) play more than six hours a day.

Dale claims that the application is not addictive. The main target audience of Candy Crush Saga is older people, often retired, who have much more free time than younger players.


  • Success of passing the levels depends not on the pumped skeleton, but on the candy placement: if it is successful, the level can be passed without problems, if not lucky - you will have to spend a lot of time on a single level.

  • It's hard to pass without virtual friends

  • Limited number of lives (5, it takes 30 minutes to fill one)

  • Under performs intellectually

  • Leads to osteochondrosis, scoliosis, visual impairment and other health problems

Dale mentions the desire of King, so that users "played more". However, he does not believe that the game is addictive for the audience, writes MCV.

But it turned out that his information does not reflect reality. Later King issued a statement in which she refuted the data of her top manager.

The shares of 3.4% and 0.16% quoted by Dale belong to DAU, the number of active users per day. But Dale mentioned MAU - the number of active users per month (the same 270 million). That is, according to King, he mixed up two different indicators.

Thus, fewer people spend on the game from 3 to 6 hours per day. And these are certainly not the same players. In general, the average daily audience broadcasts Candy Crush Saga for 38 minutes.

In light of the adoption by the World Health Organization of a new version of the International Classification of Diseases, in which addiction to games is called a disease, Alex Dale assured that the company will review its approach to the problem of people who spend too much. However, he notes that out of 270 million players, only 2-3 people a month complain to the support team that Candy Crush Saga takes a lot of time and money. According to colleague Dale, in the last 18 months, there has been only one case of account blocking at the request of a user in the UK.